Post by account_disabled on Mar 5, 2024 9:22:40 GMT 1
Brain size is more important than wallet size. This quote is attributed to former HubSpot CEO Brian Halligan . Especially in economically complicated times like the one we are experiencing today, instead of continuing to waste time and resources on often useless actions, it is necessary to dedicate greater attention to the study of a valid strategy, also taking advantage of tools that do not necessarily have a cost. Inbound marketing is the best method in the B2B world, even (and especially) when times get tough. We'll talk about it in today's article. How to leverage inbound marketing for lead generation Inbound marketing is considered the most effective strategy in the B2B sector not only for generating new valuable leads , but above all for creating a long-term relationship of trust with them. Here are our tips for a successful plan.
Have a compelling story More and more b2b companies today tell Germany Phone Number generic, banal and boring stories. Why would anyone do business with you if you're not willing to invest in creating an exciting, compelling and engaging story for the company? What makes the company extraordinary? What differentiates you from the other three companies that do exactly the same thing? And what makes it better? In 10 seconds the homepage of the company website must answer these questions, transmitting an eye-catching message that captures attention. Once you have the right story, you need to use it everywhere, including in the sales process. Even this alone will help, without large investments, to obtain more leads, more sales opportunities and more customers , increasing B2B turnover .
Download the ebook Design targeted campaigns Most B2B marketers don't know how to design a campaign that is an extension of the company's overall story , includes all the right tactics, is built to be optimized over time, and achieves the expected results. Yet this is crucial when your marketing budget is limited. You need to leverage existing resources, tell the story quickly and effectively, over and over again, until prospects are ready to move forward in the sales process. Campaigns must include engaging, educational and useful content and can no longer be one-to-many, but become one-to-one , i.e. highly personalized. This needs to go well beyond “Dear Paul” at the start of an email. You need to speak directly to prospects , considering their corporate role and the sector they belong to, and clearly saying what problem the proposed solution can solve.
Have a compelling story More and more b2b companies today tell Germany Phone Number generic, banal and boring stories. Why would anyone do business with you if you're not willing to invest in creating an exciting, compelling and engaging story for the company? What makes the company extraordinary? What differentiates you from the other three companies that do exactly the same thing? And what makes it better? In 10 seconds the homepage of the company website must answer these questions, transmitting an eye-catching message that captures attention. Once you have the right story, you need to use it everywhere, including in the sales process. Even this alone will help, without large investments, to obtain more leads, more sales opportunities and more customers , increasing B2B turnover .
Download the ebook Design targeted campaigns Most B2B marketers don't know how to design a campaign that is an extension of the company's overall story , includes all the right tactics, is built to be optimized over time, and achieves the expected results. Yet this is crucial when your marketing budget is limited. You need to leverage existing resources, tell the story quickly and effectively, over and over again, until prospects are ready to move forward in the sales process. Campaigns must include engaging, educational and useful content and can no longer be one-to-many, but become one-to-one , i.e. highly personalized. This needs to go well beyond “Dear Paul” at the start of an email. You need to speak directly to prospects , considering their corporate role and the sector they belong to, and clearly saying what problem the proposed solution can solve.