Post by account_disabled on Jan 9, 2024 7:07:40 GMT 1
Reprise , the full digital agency of IPG Mediabrands , has announced the launch of Reprise Commerce, a new global unit specialized in eCommerce. Reprise Commerce combines Reprise's capabilities in performance media and eCommerce with deep retail expertise. The unit will provide clients with a holistic approach to eCommerce , which goes beyond marketing, delving into supply chain and operations, designing strategies and activations, always keeping the customer experience at the center of everything. From initial consulting to activation, Reprise Commerce designs and executes consumer-centric strategies at all stages of the eCommerce journey, including eRetail, supply chain and warehousing, Marketplaces and D2C. With more than 250 eCommerce experts worldwide, the new unit will continue to drive Reprise's excellence in the online commerce environment, providing the best solutions for its global and local client list.
According to Vicente Ros, Managing Director of Reprise Spain , “the launch of Reprise Commerce has taken place in a year of unprecedented changes, where eCommerce has increased by 45% in Spain. The launch of this unit Email Data is accompanied by expertise that guarantees the success of brands that wish to promote eCommerce in Spain. We have network support with Dimitri Maex, Global CEO of Reprise; Todd Bowman and Neilson Hal, digital agency veterans; Will Margaritis (ex-Amazon) and Ritika Gupta (ex-Lazada), among others. Also in our units in Madrid, Barcelona and Lisbon we have expanded these capabilities with professionals who represent the best of the world of performance and online commerce, as well as the most cutting-edge technologies in this field.” For David Colomer, CEO of IPG Mediabrands, “with more than 75% of Spanish Internet users buying online, eCommerce is present and an opportunity. At IPG Mediabrands we have launched this new unit, Reprise Commerce, which has been built around our clients.
There has never been a time like this to develop a truly market-relevant end-to-end proposition. Connecting the opportunity that eCommerce provides with all the power of investments in media and marketing is the solution. We are already implementing it, enhancing the content, experience and consumer journey in the purchase of the more than 70 brands that trust us, such as Amazon, Nestlé, LaLiga, American Express, Tous, Warner Bros., Just-Eat , J&J, Decathlon or Turespaña, among others.” Colomer adds: “Reprise is our full digital agency and we are going to continue investing in its development, also in Spain. Transform audiences into customers to maximize business results. With end-to-end capabilities including eCommerce, search, social, content, UX & CRO, digital creative, eRetail and strategy, we focus on what really drives clients by providing a holistic digital approach. Thanks to intelligent insights and our proprietary toolkit, our team of specialists offers integrated initiatives that help brands connect with people efficiently and effectively.”
According to Vicente Ros, Managing Director of Reprise Spain , “the launch of Reprise Commerce has taken place in a year of unprecedented changes, where eCommerce has increased by 45% in Spain. The launch of this unit Email Data is accompanied by expertise that guarantees the success of brands that wish to promote eCommerce in Spain. We have network support with Dimitri Maex, Global CEO of Reprise; Todd Bowman and Neilson Hal, digital agency veterans; Will Margaritis (ex-Amazon) and Ritika Gupta (ex-Lazada), among others. Also in our units in Madrid, Barcelona and Lisbon we have expanded these capabilities with professionals who represent the best of the world of performance and online commerce, as well as the most cutting-edge technologies in this field.” For David Colomer, CEO of IPG Mediabrands, “with more than 75% of Spanish Internet users buying online, eCommerce is present and an opportunity. At IPG Mediabrands we have launched this new unit, Reprise Commerce, which has been built around our clients.
There has never been a time like this to develop a truly market-relevant end-to-end proposition. Connecting the opportunity that eCommerce provides with all the power of investments in media and marketing is the solution. We are already implementing it, enhancing the content, experience and consumer journey in the purchase of the more than 70 brands that trust us, such as Amazon, Nestlé, LaLiga, American Express, Tous, Warner Bros., Just-Eat , J&J, Decathlon or Turespaña, among others.” Colomer adds: “Reprise is our full digital agency and we are going to continue investing in its development, also in Spain. Transform audiences into customers to maximize business results. With end-to-end capabilities including eCommerce, search, social, content, UX & CRO, digital creative, eRetail and strategy, we focus on what really drives clients by providing a holistic digital approach. Thanks to intelligent insights and our proprietary toolkit, our team of specialists offers integrated initiatives that help brands connect with people efficiently and effectively.”