Post by account_disabled on Jan 6, 2024 9:29:46 GMT 1
El Gordo de la Primitiva , carried out by Loterías y Apuestas del Estado, takes place every Sunday. The truth is that it is one of the juiciest prizes on the national team and, therefore, the message they send in their new campaign is focused on the prize that anyone who plays it can win. Developed by the agency Proximity , the spot focuses on a clear message: " You will always want it to be Sunday ." Because? By investing 1.50 euros per bet, players have the possibility of winning a guaranteed minimum jackpot of 5 million euros every Sunday. Therefore you could say that it is, compared to other games in the category, a great prize. «Even if it is the day before returning to work or the day of endless meals with your in-laws.
With El Gordo from La Primitiva you will love that it is Sunday," says the agency that created the campaign, providing it with graphics, advertising and video for LoteríasTV. It was in November of last year when Phone Number List Proximity once again won the public contest - for the third consecutive year - organized by State Lotteries and Betting, which is the agency in charge of developing the campaigns of the Comprehensive Creativity, Communication and Advertising Service for games. called lotus (La Primitiva and its associated game Joker, Bonoloto and El Gordo de La Primitiva), in addition to carrying out actions of an institutional nature for the state organization. The account team is led, on behalf of the agency, by Susana Pérez and David Vijil in the creative area and by Cristina Esteras and Javier Arranz in the accounts area. And on the client side, Federico Fernández and Marga Moreno.
This is the third consecutive year in which Loterías y Apuestas del Estado trusts in the talent of Proximity to sign the La Primitiva campaigns, among which is El Gordo. This year, the agency's budget was 1.5 million euros in total. If you do not display the embedded video correctly, click here . DATA SHEET CLIENT: State Lotteries and Betting PIECE: Graphics and POS CAMPAIGN: El Gordo de la Primitiva TITLE: «You will want it to always be Sunday» Agency: Proximity Madrid Advertiser: Loterías y Apuestas del Estado Product: La Primitiva Campaign: Generic product Client Contact: Federico Fernández and Marga Moreno Executive Creative Director: Susana Pérez Creative Director: David Vijil Creative Supervisors: Raúl Somaza and Fernando Esteban Director of Art: José Luis Díez Customer Services Director: Cristina Esteras Brand Group Director: Javier Arranz Account Director: Sandra Cabrera Account Supervisor: Lidia Del Puerto Communication Director: Laura Carrillo Production Director.
With El Gordo from La Primitiva you will love that it is Sunday," says the agency that created the campaign, providing it with graphics, advertising and video for LoteríasTV. It was in November of last year when Phone Number List Proximity once again won the public contest - for the third consecutive year - organized by State Lotteries and Betting, which is the agency in charge of developing the campaigns of the Comprehensive Creativity, Communication and Advertising Service for games. called lotus (La Primitiva and its associated game Joker, Bonoloto and El Gordo de La Primitiva), in addition to carrying out actions of an institutional nature for the state organization. The account team is led, on behalf of the agency, by Susana Pérez and David Vijil in the creative area and by Cristina Esteras and Javier Arranz in the accounts area. And on the client side, Federico Fernández and Marga Moreno.
This is the third consecutive year in which Loterías y Apuestas del Estado trusts in the talent of Proximity to sign the La Primitiva campaigns, among which is El Gordo. This year, the agency's budget was 1.5 million euros in total. If you do not display the embedded video correctly, click here . DATA SHEET CLIENT: State Lotteries and Betting PIECE: Graphics and POS CAMPAIGN: El Gordo de la Primitiva TITLE: «You will want it to always be Sunday» Agency: Proximity Madrid Advertiser: Loterías y Apuestas del Estado Product: La Primitiva Campaign: Generic product Client Contact: Federico Fernández and Marga Moreno Executive Creative Director: Susana Pérez Creative Director: David Vijil Creative Supervisors: Raúl Somaza and Fernando Esteban Director of Art: José Luis Díez Customer Services Director: Cristina Esteras Brand Group Director: Javier Arranz Account Director: Sandra Cabrera Account Supervisor: Lidia Del Puerto Communication Director: Laura Carrillo Production Director.