Post by account_disabled on Nov 25, 2023 6:42:55 GMT 1
To effectively implement marketing activities, we should reach people who demonstrate the type of behavior we expect on the Internet. If our goal is to sell a product, the best communication will be directed to people who actively shop online. On the other hand, if our goal is to build the brand image or engage users on the website, we should reach people who actively respond to the content and often visit the proposed tabs.
TARGET GROUP EXAMPLE Geographic and linguistic criteria People living in Poland, in cities with over , inhabitants. mixed races and speaking Polish. Demographic criteria Men and Women aged , whitecollar workers/entrepreneurs, higher education, with income above PLN PLN gross. Psychographic Email Marketing List criteria People who actively spend time with friends, get along well with friends and do not like being alone. They have many hobbies and are eager to learn new things. They like to travel often and experience new experiences. Behavioral criteria People who frequently use the Internet are up to date with social media trends and are eager to learn new things. When they don't know something, they usually reach for their phone and look for answers on the Internet. They often buy online. Target group and persona An excellent tool to summarize conclusions after analyzing the above criteria is to create a persona.
A persona is nothing more than a comprehensive description of a potential customer, taking into account all his features. To put it simply, let's imagine who the person interested in our offer is, what they do, what they are interested in, why they should take advantage of our offer. A very useful thing when creating personas is to ask yourself the following questions What dreams does our persona have? What are the problems and how can we solve them? What are the purchasing barriers.
TARGET GROUP EXAMPLE Geographic and linguistic criteria People living in Poland, in cities with over , inhabitants. mixed races and speaking Polish. Demographic criteria Men and Women aged , whitecollar workers/entrepreneurs, higher education, with income above PLN PLN gross. Psychographic Email Marketing List criteria People who actively spend time with friends, get along well with friends and do not like being alone. They have many hobbies and are eager to learn new things. They like to travel often and experience new experiences. Behavioral criteria People who frequently use the Internet are up to date with social media trends and are eager to learn new things. When they don't know something, they usually reach for their phone and look for answers on the Internet. They often buy online. Target group and persona An excellent tool to summarize conclusions after analyzing the above criteria is to create a persona.
A persona is nothing more than a comprehensive description of a potential customer, taking into account all his features. To put it simply, let's imagine who the person interested in our offer is, what they do, what they are interested in, why they should take advantage of our offer. A very useful thing when creating personas is to ask yourself the following questions What dreams does our persona have? What are the problems and how can we solve them? What are the purchasing barriers.